Ronith Sharmila

Friends,

For the past few days, I’ve been doing a bit of soul-searching, sparked by memories of my dear grandma.Our times together are some of the warmest memories I carry. But here’s the catch – when I really think about it, what sticks with me the most are the stories and parables she shared, brimming with moral lessons. It’s fascinating, right? These stories are still fresh in my mind, even though it’s been years since she narrated them. This got me wondering – why do these memories have such a stronghold on me? Is it purely the emotional bond I shared with her, or is there something inherently powerful about storytelling itself?

I mean, these stories were more than just family time tales; They had a real impact. As I keep thinking on the reason why this has an impact on me, I could only narrow it down to two things:

Firstly, the undeniable emotional connection, and secondly, our innate human craving for narratives and stories.

We, as humans, seem to be hardwired to love stories – they fire up our imaginations and transport us to different worlds.

I mean, you might have a favorite person whose stories stick with you more than any other.

But here’s a puzzle that’s been bugging me: if we’re so drawn to stories, why do so many brands struggle to capture our hearts, even when they spin what seems like a compelling narrative? I mean, shouldn’t we be naturally drawn to these brand stories just like we were to the fairy tales of our childhood?

It’s got me thinking about authenticity and the power of genuine connections. In today’s world, where every brand is trying to tell a story, maybe we’ve become a bit jaded, or perhaps it’s the overwhelming flood of content that’s desensitizing us. Could it be that these brand narratives are missing that essential human touch – something my grandma’s and your favorite person’s stories had in spades? Or maybe it’s about the stories themselves. Are they resonating with us on a personal level, or do they feel like just another sales pitch?

At the end, Products don’t just sell because of what they are; it’s the stories they tell that really attract customers. In fact, most buying decisions, about 80%, are based on emotions, not just logic. Brands like Nike understand this well, which is why they stand out in our minds. That’s what sells their shoes, not just the material or the swoosh.

Don’t believe me ? Watch this 60-Second Nike’s emotional storytelling masterpiece !

A Story is Primal, So is Marketing !

Godspeed,

Ronith Sharmila